STALL STREET JOURNAL - BMCC
Branding - Visual Design
CREATIVE Director / Graphic Designer / WRITER
ABOUT
Stall Street Journal is a rebranding project at BMCC that transforms a static, text-heavy student publication into a visually engaging, mobile-first experience.
Originally designed as a bathroom newspaper, SSJ struggled with readability and identity. The redesign introduced a new visual language, QR-driven interactions, and story-based formats using original characters.
I contributed across art direction, design, and storytelling to create a cohesive system connecting posters, digital content, and student engagement.
Illustrator
Photoshop
Google Workspace
PROBLEM
The original Stall Street Journal was a static, text-heavy bathroom publication. Students had limited time and attention, making dense information difficult to read and easy to ignore. Despite containing valuable resources, the format lacked visual clarity, impact, and identity.
Instead of removing content, the project redefined how information is delivered. The goal was simple: make content faster to read, easier to access, and more engaging through visual storytelling. Same information. New format.
A MOBILE-FIRST SYSTEM
The project evolved into a connected system where physical and digital formats work together. Posters capture attention, QR codes drive interaction, and mobile formats deliver content adapted to students’ habits.
VISUAL IDENTITY BREAKDOWN
As a fresh Creative Director, I helped define the new visual identity of Stall Street Journal.
This included logo direction, icons, color palette, typography, and the overall visual system. The goal was to move away from an outdated newspaper aesthetic toward a bold, flexible, and student-driven identity.
New Logo
New Icon
MOBILE STRATEGIES
After scanning the QR code on the new poster, students will be able to choose between two different paths:
OPTION 1
Info-comic
featuring the usual Stall Street Journal information in a clear and accessible format.
OPTION 2
Story-comic
A more narrative-driven experience that delivers the same information through a webtoon-inspired format.
STORY-COMIC: STORY DEVELOPMENT
For the “Story-comic” experience, I worked closely with the script writer to develop the characters beyond their visual design. Together, we explored their personalities, motivations, and psychological backgrounds to create a cast that would feel authentic and relatable to BMCC students.
STORY-COMIC: SCRIPT WRITING
We also defined the narrative direction of the first issue, building a webtoon-inspired storyline that communicates campus resources and student services through character interactions and storytelling rather than traditional announcements.
SCOPE
CREDITS
BMCC Career Connected Learning Club
Executive Production: Susan Stratton
Mentors: Christopher Stein, Josue A. Advincola, Kim M. Williamson
Creative Direction: Nina Pateishvili, Kevin Alarcon
Graphic Design: Yeimilee Marcano, Marcus Morales, Anthony Galente, Antoine Claustres, Kevin Alarcon
Writing: Kevin Alarcon, Devon Sawyer
Character Design : Sara Montanez, Litzy Tapia
UI UX Designer: Antoine Claustres
PREVIOUS PROJECT
NEXT PROJECT
Interested? Let’s chat!
Reach out via carrier pigeon, smoke signals, or, you know, the internet. I’m flexible.
SAME INFO, NEW FORMAT