Tragedy Free is a conceptual branding project for a fictional music band, “Or the Child,” designed to reflect their raw, emotive sound and bold artistic identity. The project includes an album cover, CD packaging, and a promotional poster for their "Tragedy Free" Euro tour. With its striking visuals and cohesive design elements, the project captures the spirit of the band and their music, emphasizing intensity, creativity, and connection with their audience.
Photoshop
ILLUSTRATOR
The band’s music deals with themes of pain, resilience, and catharsis, which inspired a central motif of a gilded, contorted face—an emblem of shared struggle and transformation. Collaged textures, glitchy typography, and bold color contrasts create an intense yet hopeful aesthetic, reflecting the tension between darkness and transcendence in their songs.
The design system spans an album cover, CD packaging, and a promotional poster for the “Tragedy Free” Euro tour. Consistent elements like the screaming face, torn-paper textures, and fragmented text unify each piece, emphasizing the band’s identity and connecting listeners to the narrative behind the music. This layered approach draws on punk zines, experimental art, and the natural world to channel Or the Child’s gritty, cathartic energy into a vivid visual experience.
By merging evocative symbolism with cohesive brand elements, “Tragedy Free” conveys the raw intensity of Or the Child’s sound while maintaining a sense of authenticity and hope. The result is a powerful visual statement that resonates with audiences, inviting them into the band’s world of emotional release and creative exploration.
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